Internet Marketing
  is a CRAFT.

      SEO is a
    

Years ago, getting listed in a search engine was stupid simple. Throw up a couple of Keywords, pile on the Meta Tags and in just a few hours, there was your site - smiling on the first page of Yahoo Search Results.

 TODAY - and forever from now...  to just say that things have changed
 is a colossal error - nothing is as it was before.   Those days are long gone.
 Content - Wisdom - and Transparency are here to stay, and thank god!

Listing in the top 10 positions has become a skill-driven craft and is not an exact science.  It's a profession and if you're in an organization, the amount of work involved for effective site visibility management warrants a dedicated staff position.  Let's be clear, it's not that difficult, but the task itself requires consistency and regular action while monitoring key metrics of success and failure daily.  

Thousands and thousands of organizations are seeking to use the Organic Search Results to their advantage, but just don't know how.    Being successful online is more than just driving traffic to your site, anyone can do that.  Success online requires an adjustment to your internal wiring / mindset.  You have to look at your customers in an entirely different way than before and communicate with them as if you're having a face to face conversation.  In short,  Search Engine Optimization is a craft that you must master.

 Here is a GREAT SEO resource for free tools and advice.  It's "the book" 

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